The Final Fantasy XIV community has done an amazing thing for disaster relief in raising $21,000. According to a post on the FFXIV forum, "several FFXIV content creators teamed up to host a 12-hour community event to raise funds for hurricane relief charity and managed to raise over $21,000. Over 300 players participated creating new characters in Siren and even a GM joined in." The event took place on September 9th.
The money was donated to Direct Relief, "a nonprofit, nonpartisan organization with a mission to improve the health and lives of people affected by poverty or emergency situations by mobilizing and providing essential medical resources needed for their care."
This event was a 100% community led project and that's how it's done, folks. Kudos to the FFXIV Community.
Thanks for the tip, Albatroes!